• Onno

You need to act, not react.

Updated: Jul 7, 2021

With people working from home, and often now from different countries, teams are spread far and wide. This brings with it new challenges, and is something businesses need to be preparing for and navigating correctly.

The key to a good team is communication, understanding and support.

We need these 3 points to work together effectively. It's about building a strong relationship between the members of that team.

And part of building relationships is building inclusion.


We often work on developing stronger relationships with clients and leads

  • to make us more money

  • to retain clients for longer, and

  • to open doors to new markets.

This is all great for business. The cross-over that often gets forgotten is that all of this work to understand others and build communication and relationships works equally well for building inclusion and cohesion in teams. Internally, in-house.

Remember to build inclusion and belonging into your teams. The benefits are worth the investment in time and money.

It’s one thing to maintain relationships among team members who know each other well and have built up a close relationship and support network within the organisation over time, another is to include new team members who:

  • have never met their colleagues face to face

  • are located in areas that are too far for them to hope to meet their colleagues in person any time soon (if ever).

So how do we do this?

  1. Making people aware of the problem

  2. Building in time for teams to work on inclusion

  3. Creating an environment where people do feel supported and have access to services and information that will help them.

Act and plan before you have problems – you want to act, not react.

One important thing to note: Most inclusion training fails.


  • It has the opposite effect. People think that by participating in a training course they have fixed the problem and don’t need to do any more.

  • The drive to maintain inclusive practices wears off as we forget about its importance.

So, what can we do to make sure this doesn’t happen?

  1. Follow up on your training

  2. Take practical measures and implement them in your daily life

  3. Find courses and training that work for you (do you prefer online or face-to-face?)

  4. Review your thoughts and notes on a regular basis

  5. Create feedback loops and be open and honest with the other members of your team

  6. Support each other – be accountable

Mostly, be open to learning, to change, and to new ways of doing things.


If now is the time for you to take action and build a stronger team, or stronger relationships with key clients or markets, contact us: we can help.

PS: Do you go to trade shows? Do you want to know how to effectively engage with the leads you take away? We've got some great news for you.

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