• Onno

Onno takes on Racism in Football

  • Onno develop new Inclusion and Racism in Football course

  • Manchester United star Juan Mata supports us

  • Oldham Athletic jump in to be the first team to deliver this programme

Racism in football isn't going away any time soon

With the problem of racism and exclusion becoming more of an issue in football, gaining support across the country and inspiring projects like UEFA’s ‘No to Racism’ and the Premier League’s ‘No Room for Racism’ campaign, clubs and fans alike are waking up to the extent of the problem and to the need to deal with this effectively. 

In a bid to expand the reach of diversity and inclusion support for people across the North West, Onno has developed a programme aimed at football. Kicking off with England’s home of football, Onno eventually aims to deliver this across the UK to support as many football clubs as possible.

Education is key

Head of development and delivery at Onno, Kellie Noon, has become more involved in football in the last few years, and with a fresh vision she has developed a way to educate people working in this sector on the problems and where they stem from. By examining the roots of racism on the pitch, she has developed a strategy to work with teams to develop personalised action plans to deal with these issues and to support them in the first steps of change. 

This half-day training session covers: unconscious bias, specific issues in football, how global cultures can affect interactions, the benefits of inclusion, recognising our privilege and finally, includes time to build an action plan as a team. The session will look at the problem and offer up simple solutions to tackle this. 

Juan Mata at Manchester United gives us his full support

Manchester United star, Juan Mata, completely supports Onno’s initiative and fully backs the training:

Kellie’s training programme is forward-thinking and what football, and football teams need. Unfortunately, racist episodes are still present in our sport and ideas like hers are a step forward to eradicate them. I fully support her initiative and encourage others to get involved with this. It’s a great opportunity and one we should all be supporting and engaging with”.  


Oldham Athletic are the first to jump at this opportunity

Local team Oldham Athletic have already got involved with this and are organising the first of their training sessions for the staff at the club. Managing Director, Natalie Atkinson, has said:

I fully support any training that is going to benefit the club and this initiative is very much needed in football. I am excited that we’ll be some of the first to work with Onno to learn and include strategies to be more engaged with our diverse team of players, as well as with our fans“. 


Kellie has worked to design and deliver training for the last decade across the UK and abroad, in both private and public institutions. Onno offer training in the following areas all across the UK: 

  • Racism and Inclusion in Football

  • Diversity and Inclusion

  • Inclusive Recruitment

  • Intercultural Communications

Clubs or companies interested in contacting Onno about their training can contact them via the website or email. 

Onno is open to consulting work, training development and delivery, and charity support.

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