OnnoJul 6, 20212 minYou need to act, not react.With people working from home, and often now from different countries, teams are spread far and wide. This brings new challenges.
OnnoJun 15, 20212 minZoomed out? Sorry, not just yet.This week's top tip is a general tip that applies to any of us working with different countries around the globe.
OnnoMay 11, 20212 minLet's get emotional! Do you work in marketing? Then this is for you: what are you doing to evoke emotion in your social media content?
OnnoMar 31, 20212 minWhat's all THE fuss about? So, why do we say 'The UK' and 'The USA', but not 'The Germany'?
OnnoMar 23, 20213 minDon't let the gobbledygook take over!When you send out an email, publish marketing content or share a case study, does your customer see this: “gobbledygook”? Chances are, yes!
OnnoMar 19, 20212 minGlobal Voices: India (2)In this month's post on global differences, we hear from Narasimha Reddy Tavanam, a student from Andhra Pradesh in India.
OnnoMar 11, 20212 minGlobal Voices: IndiaIn this month's post on global differences, we hear from Abhimanyu Divakar, a biomedical engineering graduate from Kerala in India.
OnnoMar 10, 20213 minThe Big, Scary Enemy of International GrowthOr, the art to expressing actions and orders in English online.
OnnoFeb 19, 20212 minDeveloping an International Sales Strategy One key area to understand when we are targeting a new international client is the the hierarchy of the company and regional culture