Blog | Onno

Onno

7 days ago
2 min

Let's get emotional!

Do you work in marketing? Then this is for you: what are you doing to evoke emotion in your social media content?

Onno

Mar 31
2 min

What's all THE fuss about?

So, why do we say 'The UK' and 'The USA', but not 'The Germany'?

Onno

Mar 23
3 min

Don't let the gobbledygook take over!

When you send out an email, publish marketing content or share a case study, does your customer see this: “gobbledygook”? Chances are, yes!

Onno

Mar 19
2 min

Global Voices: India (2)

In this month's post on global differences, we hear from Narasimha Reddy Tavanam, a student from Andhra Pradesh in India.

Onno

Mar 11
2 min

Global Voices: India

In this month's post on global differences, we hear from Abhimanyu Divakar, a biomedical engineering graduate from Kerala in India.

The Big, Scary Enemy of International Growth

Onno

Mar 10
3 min

The Big, Scary Enemy of International Growth

Or, the art to expressing actions and orders in English online.

Developing an International Sales Strategy

Onno

Feb 19
2 min

Developing an International Sales Strategy

One key area to understand when we are targeting a new international client is the the hierarchy of the company and regional culture

Why is it so hard to find a kettle in Spain?

Onno

Feb 8
3 min

Why is it so hard to find a kettle in Spain?

When we start to deal with other cultures or countries we can easily forget or overlook things that we take for granted.

Onno

Feb 2
3 min

Going Global, but Getting it Right

When working with international clients, we are faced with a whole new array of potential problems. Let's start to look at fixing those.

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